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外貿(mào)展會小白進(jìn)!買家邀請函模板、社媒營銷話術(shù)都給你做好了!---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化?

* 來源: * 作者: admin * 發(fā)表時(shí)間: 2023-04-14 9:34:13 * 瀏覽: 45
外貿(mào)展會小白進(jìn)!買家邀請函模板、社媒營銷話術(shù)都給你做好了!---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

難得一次的廣交會,怎么才能值回票價(jià)?被譽(yù)為“中國第一展”的廣交會是國內(nèi)最重要的國際貿(mào)易促進(jìn)平臺,第133屆廣交會將于4月15日在廣州琶洲展館舉行,恢復(fù)實(shí)體展覽模式。---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

廣交會展位難求,同期的香港電子展同樣爆滿。國際貿(mào)易展會已經(jīng)全面復(fù)蘇。

對于國內(nèi)外的貿(mào)易企業(yè)來說,無論是拓展客戶資源、維護(hù)客戶關(guān)系,還是展示企業(yè)實(shí)力,參展都是一個(gè)難得的獲客機(jī)遇。

相信有計(jì)劃參展的外貿(mào)人都已經(jīng)開始積極地準(zhǔn)備了。

今天,我們將從展前備戰(zhàn)的角度,分享如何發(fā)揮參展最大的價(jià)值和效果。

01

展前備戰(zhàn)時(shí)間線

一旦老板敲定展期及展位號,我們就可以安排展前邀約的準(zhǔn)備工作:

通過郵件、網(wǎng)絡(luò)推文發(fā)出參展的消息以及展會的時(shí)間、地點(diǎn)及展位號等信息;

做一份參展海報(bào),包括一份展館平面圖,標(biāo)注你所在的位置,讓客戶一眼就能看懂并迅速找到你的攤位。---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

展前邀約執(zhí)行計(jì)劃:

① 展會前一個(gè)月,通過郵件、私信等方式邀請客戶來參觀展位,并告知具體的展位位置和聯(lián)系方式;

② 展會前兩周,電話聯(lián)系重點(diǎn)客戶,詢問他們是否會來展會,順便了解他們的需求和興趣;

③ 展會前一周,再次確認(rèn)客戶的到訪日期和時(shí)間,并提供行程安排和交通指引的幫助;

④ 展會期間,在約定好的日期客戶沒有出現(xiàn)時(shí),及時(shí)電話聯(lián)系客戶,并極力邀請他們到展位;

⑤ 展會結(jié)束后,及時(shí)跟進(jìn)客戶,并發(fā)送感謝信或禮品,并邀請他們訪問公司網(wǎng)站或關(guān)注社媒平臺。

即使只有很少部分客戶應(yīng)約而來,那些沒來的客戶也會經(jīng)過接觸加深對我們的印象。它不是單純的產(chǎn)品信息的推廣,而是公司實(shí)力的一次整體宣傳。---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

02

社媒推廣方案

很多企業(yè)有自己的社媒平臺運(yùn)營賬號,如Facebook、Twitter、YouTube、LinkedIn等。

公司花大價(jià)錢參加了廣交會等知名展會,除了獲客,還應(yīng)發(fā)揮宣傳公司的職能。

結(jié)合社媒平臺對參展進(jìn)行宣傳,可提高咱的知名度和人氣,增加與粉絲的互動(dòng)機(jī)會。

具體可以根據(jù)不同的平臺特點(diǎn)和受眾偏好,制定不同的內(nèi)容策略和發(fā)布頻率,在展會前期、期間和后期分別發(fā)布不同的內(nèi)容:

①在展會前期,運(yùn)營人員應(yīng)通過社媒平臺發(fā)布專題報(bào)道、展前預(yù)覽、新產(chǎn)品報(bào)道,并邀請粉絲轉(zhuǎn)發(fā)或評論,通過一些互動(dòng)活動(dòng)以擴(kuò)大影響力和參與度;---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

②在展會期間,運(yùn)營人員應(yīng)通過社媒平臺發(fā)布參展指南、展期新聞,探討展會上同類產(chǎn)品的流行新趨勢;

③在展會后期,運(yùn)營人員發(fā)布展會回顧,分享展會上反饋不錯(cuò)的產(chǎn)品,向客戶及粉絲發(fā)送感謝信或禮品,并收集客戶或粉絲的反饋和評價(jià)。

④如果是偏C端的產(chǎn)品,可以設(shè)計(jì)一些活動(dòng)留下短視頻宣傳推廣素材,通過一些有創(chuàng)意、互動(dòng)性強(qiáng)、操作簡單的活動(dòng),鼓勵(lì)粉絲或客戶前往現(xiàn)場參與,并使用相關(guān)的話題標(biāo)簽或地理位置,這樣可以吸引人流活躍氣氛,并發(fā)動(dòng)粉絲轉(zhuǎn)發(fā),提升品牌曝光度和關(guān)注度。---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

03

邀請函、社媒話術(shù)模板

最后附上邀請函的模板,發(fā)送對象為:合作過但最近沒單的老客戶,正在合作的客戶,聯(lián)系過但未合作的潛在客戶。---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

郵件邀請函模板1:

Dear Sir/Madam,

We are pleased to invite you and your company representatives to visit our booth at the 133rd Canton Fair in Guangzhou, which will be held from April 15th to 19th, 2023.

Our company is a professional manufacturer of high-quality products such as [insert your products here]. We have been in this industry for over [insert years] years and have gained a good reputation among our customers. 

We would like to take this opportunity to show you our latest products and discuss possible cooperation with you.

【如果是已建立聯(lián)系客戶,此段應(yīng)換成個(gè)性化的文字,對客戶致以問候,適當(dāng)提一下跟客戶上次的談話細(xì)節(jié)以加深客戶印象】

Our booth number is 8.1K47 in Hall 8.1 (Area B). 

You can find more information about our company and products on our website: [insert your website here]. 

Please kindly confirm your attendance by replying to this email or calling us at [insert your phone number here].---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

We look forward to meeting you at the Canton Fair!
Sincerely,

郵件邀請函模板2:

Hello ***,

We are excited to announce that we will be attending the 133rd Canton Fair in Guangzhou, China from April 15th to 19th, 2023. 

The Canton Fair is China's largest and most comprehensive international trade event, with thousands of exhibitors and buyers from all over the world.

We will be showcasing our latest products and services at booth 8.1K47 in Hall 8.1 (Area B). 

We invite you to visit our booth and explore the possibilities of cooperation with us. We are looking forward to meeting you at the Canton Fair!

Please feel free to contact us if you have any questions or need any assistance. 

You can also visit our website: [insert your website here] for more information about our company and products.

Thank you for your attention and support.

Sincerely,

郵件邀請函模板3:

Dear [客戶名],

We are excited to invite you to visit our booth at the [展會名稱] from [展會日期] to [展會日期]. Our booth number is [展位號] and we will be located in [展位位置]. ---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

We will be showcasing our latest products and technologies, including [產(chǎn)品1], [產(chǎn)品2], and [產(chǎn)品3]. 

We would be delighted to have the opportunity to discuss these products with you and answer any questions you may have.

We believe that our products and technologies will be of great interest to you and we look forward to seeing you at the exhibition. 

If you have any questions or require further information, please do not hesitate to contact us.
Sincerely,

注意,郵件模板只是參考,我們還需要盡量內(nèi)容個(gè)性化,讓邀請函顯得有誠意一些,因?yàn)闆]有人喜歡群發(fā)郵件。---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

社媒平臺的推文模板【記得附上海報(bào),圖文并茂效果更好】:

We would like to extend a warm welcome to everyone attending the Canton Fair this year. ABC Company is excited to be showcasing our LED solar lights, and we hope you’ll come to visit us at our booth to learn more about our products and how they can help you save energy and money. #CantonFair #LEDsolarlights #ABCCompany

We are excited to announce that ABC Company will be showcasing our LED solar lights at the upcoming Canton Fair. Come visit us at our booth to learn more about our products and how they can help you save energy and money. #CantonFair #LEDsolarlights #ABCCompany---惠安外貿(mào)網(wǎng)站建設(shè)-惠安googled 推廣-惠安google 優(yōu)化

ABC Company is proud to present our latest LED solar lights at the Canton Fair. Our products are designed to be energy-efficient and environmentally friendly. Come see us at our booth to learn more! #CantonFair #LEDsolarlights #ABCCompany

Don't miss out on ABC Company’s LED solar lights at the Canton Fair! Our products are perfect for anyone looking to save energy and reduce their carbon footprint. Come visit us at our booth to learn more. #CantonFair #LEDsolarlights #ABCCompany