展會(huì)結(jié)束了，客戶(hù)可以這樣跟進(jìn)……---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

展中篇：提升參展效果，看展中執(zhí)行攻略~---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

展前篇：廣交會(huì)要來(lái)了，看看最詳?shù)恼骨皽?zhǔn)備攻略！

展會(huì)是企業(yè)拓展市場(chǎng)、尋找潛在客戶(hù)的重要平臺(tái)。

一場(chǎng)展會(huì)的結(jié)束并不意味著工作的完結(jié)，反而是客戶(hù)跟進(jìn)工作的開(kāi)始。

以下是展后客戶(hù)跟進(jìn)篇的內(nèi)容，大家根據(jù)實(shí)際情況微調(diào)：

客戶(hù)分類(lèi)與跟進(jìn)策略

1、高意向客戶(hù)（當(dāng)場(chǎng)下訂單的客戶(hù) / 有意向下訂單的客戶(hù)）

這類(lèi)客戶(hù)在展會(huì)上已經(jīng)表現(xiàn)出明確的購(gòu)買(mǎi)意向，可能已經(jīng)就某些產(chǎn)品進(jìn)行了一對(duì)一的溝通，或者索要了樣品。他們可能已經(jīng)決定了購(gòu)買(mǎi)，但還需要進(jìn)一步的信息來(lái)確定具體的規(guī)格、數(shù)量和供應(yīng)商。---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

立即行動(dòng)：在展會(huì)結(jié)束后的24小時(shí)內(nèi)，發(fā)送個(gè)性化的郵件，使用“Warmest Leads”技巧，通過(guò)提及展會(huì)上的一些細(xì)節(jié)或雙方的共同話(huà)題，來(lái)喚醒客戶(hù)的記憶。有明確意向的還可以提供詳細(xì)的產(chǎn)品信息和報(bào)價(jià)。

提供樣品：如果客戶(hù)有打樣要求，及時(shí)安排樣品制作，并告知客戶(hù)預(yù)計(jì)完成時(shí)間。

建立信任：通過(guò)提供公司案例、客戶(hù)評(píng)價(jià)等，展示公司的專(zhuān)業(yè)性和可靠性。

Hi [客戶(hù)名], it's [你的名字] from [公司名]. We met at [展會(huì)名] where you showed interest in [提及產(chǎn)品/服務(wù)]. To jog your memory, you mentioned [提及展會(huì)上的一個(gè)細(xì)節(jié)], which I found quite insightful.

I'm following up on our conversation about [產(chǎn)品/服務(wù)] and the specific needs you expressed. As discussed, I've attached the detailed information and pricing for our [產(chǎn)品/服務(wù)], including [任何特殊要求或討論點(diǎn)].

Would you be available for a brief call this week to discuss how our [產(chǎn)品/服務(wù)] can address your [需求或問(wèn)題]? I'm confident we can provide a solution tailored to your requirements.---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

2、潛在客戶(hù)（對(duì)價(jià)格或條款有異議的客戶(hù) / 要求寄送產(chǎn)品資料的客戶(hù)）

這類(lèi)客戶(hù)在展會(huì)上留下了名片，表現(xiàn)出對(duì)產(chǎn)品的興趣，但還沒(méi)有做出購(gòu)買(mǎi)決定。他們可能需要更多的信息或有些疑慮需要解決。了解背景：在發(fā)送郵件前，先對(duì)客戶(hù)進(jìn)行背景調(diào)查，了解其業(yè)務(wù)范圍、市場(chǎng)定位和潛在需求。

提供信息：發(fā)送包含產(chǎn)品目錄、成功案例和定制服務(wù)介紹的郵件，以吸引客戶(hù)的注意。

邀請(qǐng)互動(dòng)：鼓勵(lì)客戶(hù)提出問(wèn)題或要求更多信息，以便進(jìn)一步溝通。

郵件模板：

Dear [客戶(hù)名],

I hope this email finds you well. I am [你的名字] from [公司名], and I noticed your interest in our products at [展會(huì)名].---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

I have attached our product catalog for your review. We specialize in [提及主要產(chǎn)品或服務(wù)] and offer customized solutions to meet our clients' unique needs.

If you have any specific requirements or would like to discuss further, please feel free to reach out. We are here to help and look forward to the opportunity to work with you.

Thank you for considering [公司名] as your partner.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

Dear [客戶(hù)名],

Hello [客戶(hù)名], this is [你的名字] from [公司名]. We met at the [展會(huì)名], and I believe you took one of our catalogs. I hope your trip back was smooth.

You had an interesting point about [提及展會(huì)上的討論或觀察]. I wanted to share with you our latest product catalog, which includes a range of solutions that might align with your [需求或興趣點(diǎn)].

If you have any questions or would like to explore how our [產(chǎn)品/服務(wù)] can benefit your business, please feel free to reach out. I'm here to help and would be delighted to set up a call to delve into the details.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

3、普通客戶(hù)（隨便看看或問(wèn)問(wèn)的客戶(hù)）

這類(lèi)客戶(hù)可能只是路過(guò)展位，留下了名片，但沒(méi)有表現(xiàn)出特別的興趣或需求。對(duì)于這類(lèi)客戶(hù)，可以采用群發(fā)郵件的方式，推送一些主打產(chǎn)品或促銷(xiāo)活動(dòng)，以激發(fā)他們的興趣。---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

群發(fā)郵件：發(fā)送包含公司最新產(chǎn)品、促銷(xiāo)活動(dòng)和展會(huì)亮點(diǎn)的群發(fā)郵件。

跟蹤反饋：通過(guò)郵件跟蹤功能，監(jiān)控客戶(hù)是否打開(kāi)郵件和點(diǎn)擊鏈接，以便了解他們的興趣點(diǎn)。

持續(xù)溝通：定期發(fā)送更新和促銷(xiāo)信息，保持聯(lián)系并逐步培養(yǎng)客戶(hù)。

It was a pleasure meeting you at [展會(huì)名]. I hope you found the event as informative and engaging as we did.

As discussed, I am sending over our product catalog and additional information about [提及產(chǎn)品或服務(wù)]. Should you have any questions or need further details, please feel free to reach out.We are looking forward to potentially working with you and exploring how our products can meet your needs.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

4、未參加展會(huì)的客戶(hù)

對(duì)于那些在展會(huì)前有聯(lián)系但最終未參加展會(huì)的客戶(hù)，可以通過(guò)發(fā)送展會(huì)精彩瞬間的圖片集或通過(guò)社交媒體分享，讓他們感受到展會(huì)的氛圍，并提供一些展會(huì)上的熱門(mén)產(chǎn)品信息。

分享展會(huì)亮點(diǎn)：通過(guò)郵件或社交媒體分享展會(huì)的精彩瞬間和成功案例，讓未參加的客戶(hù)感受到錯(cuò)過(guò)的機(jī)會(huì)。

提供展會(huì)專(zhuān)屬優(yōu)惠：為這些客戶(hù)提供展會(huì)專(zhuān)屬的優(yōu)惠或折扣，以激發(fā)他們的購(gòu)買(mǎi)興趣。

保持聯(lián)系：即使客戶(hù)未參加展會(huì)，也要通過(guò)定期的郵件和社交媒體更新保持聯(lián)系。

郵件模板：

Dear [客戶(hù)名],

I hope this message finds you well. Although we were unable to meet at [展會(huì)名], I wanted to share some highlights from our successful participation.---晉江外貿(mào)網(wǎng)站推廣-晉江谷歌推廣-晉江谷歌優(yōu)化

[公司名] received an overwhelmingly positive response to our [提及新產(chǎn)品或服務(wù)]. I have included some photos from the event for your viewing.

We understand that you may have missed out on the opportunity to see our products firsthand, so we would like to extend a special offer exclusive to those who were unable to attend. Please find the details in the attached document.

Should you have any questions or require further assistance, please feel free to reach out.

Warm regards,

[你的名字]

[你的聯(lián)系信息]

記得根據(jù)客戶(hù)的反饋和互動(dòng)情況，適時(shí)調(diào)整跟進(jìn)策略，以保持溝通的有效性和相關(guān)性。

3、客戶(hù)問(wèn)了很多問(wèn)題，為什么還沒(méi)購(gòu)買(mǎi)？1)你沒(méi)有達(dá)到客戶(hù)的要求，并且客戶(hù)也沒(méi)有告知你真正想要的。（產(chǎn)生原因：不會(huì)聊天，沒(méi)有挖掘客戶(hù)真正需求）

5、如何解決時(shí)差、地區(qū)不同的服務(wù)問(wèn)題1)培養(yǎng)代理商（尋找以前代理過(guò)競(jìng)爭(zhēng)對(duì)手產(chǎn)品的經(jīng)銷(xiāo)商）在LinkedIn上尋找“競(jìng)爭(zhēng)對(duì)手公司名+地區(qū)”